Faktor - Faktor Penentu Pendapatan Pengusaha Umkm Di Sektor Kuliner Di Kota Sawahlunto

Abstract

This study was motivated by the development of Sawahlunto as a tourist destination and world cultural heritage site, which has spurred the growth of culinary MSMEs. However, there are still discrepancies in research findings regarding the factors that influence MSME revenue. This study aims to analyze the effects of capital, labor, business tenure, and internet usage on the revenue of culinary MSMEs in Sawahlunto, both partially and simultaneously. This study employs an associative quantitative method using a survey approach. The population consists of 105 culinary MSMEs across four subdistricts in Sawahlunto, with a sample of 51 respondents selected using simple random sampling. Primary data were collected through questionnaires and interviews, then analyzed using multiple linear regression with the aid of SPSS version 25. The results of the study show that, simultaneously, capital, labor, business tenure, and internet usage have a significant effect on the revenue of culinary MSMEs. Partially, capital and labor have a positive and significant effect, while business duration and internet usage do not have a significant effect on the revenue of culinary MSMEs in Sawahlunto City.